Do you have a website? Want to make more money with your site? You should check out the free Internet marketing class offered twice monthly at the downtown Small Business Development Center. There you can get the real-world information you need to build an effective website and rank well in the search engines.
There is information for both beginners and more advanced Internet marketers. Classes led by Dick Myers cover the basic and intermediate strategies for optimizing your website. Those topics include:
- Keywords: What they are, how you identify them, and how you use them to benefit your web site.
- What makes a web site work; a review of the primary elements of a site that allow it to produce leads for a business.
- Links and Link Building; How you do it and what it can do for your site performance.
- Starting a business on-line; Some ideas and some tools for a startup to use.
- Blogging: Why and how you do it. How to set up a blog.
Sessions led by Jay Mock typically cover new developments in Search Engine Optimization (SEO) (an ever-changing field) and the strategies that are helping his sites to get high rankings in the search engines.
Guest speakers have led sessions on everything from intellectual property law to affiliate marketing to choosing a web hosting company and more.
Classes are held from 7 – 9 p.m on the second and fourth Wednesdays of each month at the SBDC classrooms on Fannin. Free parking is available. Although the classes are free, space is limited and it is recommended that you pre-register.
You can verify the class schedule, learn what topics are planned for each class and register at the Internet marketing clinic website, http://www.small-business-consultants.net/small_business_resource/Internet_marketing_clinic.htm. The website also includes links to class notes from past sessions, and a map to the class location.
Sign up for an upcoming class so you can learn how to conquer the search engines and grow your business.